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Rebuilding Brand America
Finding it hard to believe that a man in a cave has been able to out-communicate the country that invented Hollywood and Madison Avenue, many think tanks have recommended that the government tap the expertise of U.S. businesses to explain itself abroad. This week they’ll get their wish when the State Department co-sponsors a “Private Sector Summit” with representatives of corporate America and their communications consultants. With luck, the focus will not be on marketing, sales, or publicity.