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AMERICAN.COM

The Journal of the American Enterprise Institute

Friday, July 6, 2007

by Jordan Fabian last modified Wednesday, July 18, 2007

Why are Chinese phonetic renderings of Western brand names so far off? There's a surprising reason. . .'It costs as much to ship Fiji Water across the oceans and truck it to warehouses in the United States as it does to extract the water and bottle it'. . .Struggle with a traumatic memory? New research could help you hit 'delete'. . .An interactive guide to the art of political microtargeting. . .If you don’t know how much you’re paying for something, will you notice when the price goes up?

Why are Chinese phonetic renderings of Western brand names so far off? There's a surprising reason. . .

'It costs as much to ship Fiji Water across the oceans and truck it to warehouses in the United States as it does to extract the water and bottle it'. . .

Struggle with a traumatic memory? New research could help you hit 'delete'. . .

An interactive guide to the art of political microtargeting. . .

As a result of E-ZPass and its ilk, even many adults don't notice the cost of a toll." So, will they notice a price hike?