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AMERICAN.COM

A Magazine of Ideas

Lifestyle

Reflections on the here and now.
Hard-Driving CEOs Travis Braun 11/20/2007
Top executives aren’t just funding auto-racing teams. They’re behind the wheel of the fast cars. TRAVIS BRAUN goes to the track to get the story.
The Glorious Toothpick Henry Petroski 11/19/2007
The humble mass-produced toothpick is a paradigm for American manufacturing: inspiration, invention, marketing, trade, success, and failure. HENRY PETROSKI explains.
Rah! Rah! Block That Rook! Luke Mullins 11/09/2007
Small, no-name colleges have become powerhouses in intercollegiate chess, trying to attract top-quality applicants and alumni money, writes LUKE MULLINS.
I Love My Work Arthur C. Brooks 09/17/2007
Work is not a necessary evil. It is, instead, an intrinsic source of pleasure and value. ARTHUR C. BROOKS explains.
A New Stream of Thought on Recycling Waldemar Ingdahl 09/10/2007
Let machines, not people, sort the trash.
Learning from Andy Warhol Christine B. Whelan 09/07/2007
A new book argues that culture, done right, can be a cash cow for cities.
Stanford’s Super-Sized Rhetoric Barry A. Liebling 08/31/2007
A new study on the marketing power of McDonald’s is not the alarming find its authors make it out to be.
Taxing Obesity: A Modest Proposal Adam Creighton 08/08/2007
Targeting foods is a needlessly indirect way of encouraging weight loss.
Snacks that Slim – Starting with Your Pocketbook Emily Sands 08/07/2007
Why your future self will appreciate those smaller, seemingly overpriced treats.
American Conversations: Tyler Cowen The American 08/02/2007
Economics professor Tyler Cowen discusses his new book, blogging, and the application of economics in everyday life.

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Current Issue

Current Issue

Can Money Buy Happiness?
Arthur Brooks explores the age-old question.
Playing for Keeps
How will the Olympics affect freedom in China?
When Bubbles Burst
Your handy guide to the housing crisis.